DigitalOcean Products
Validated on 4 Apr 2023 • Last edited on 9 Oct 2024
DigitalOcean Terminology
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Use “control panel” or “DigitalOcean Control Panel” to refer to
cloud.digitalocean.com
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Capitalize the following terms:
- Anything preceded by “DigitalOcean”, like DigitalOcean Control Panel, DigitalOcean Load Balancer, and DigitalOcean Droplet Console, except for “DigitalOcean support plan(s)”
- 1-Click Application
- App Platform
- Cloudways
- Cloudways Academy
- Droplet
- Spaces
- GenAI Platform
- Model Playground
- Agent Playground
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Lowercase regular nouns, like load balancer, data sources, volumes, and control panel.
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Use “Spaces bucket” the first time it is mentioned on a page, and just “bucket” on subsequent mentions.
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In alignment with our acronym style, spell out “DigitalOcean Kubernetes” and “DigitalOcean Container Registry” the first time they are mentioned on a page, and just “DOKS” and “DOCR” respectively on subsequent mentions.
DigitalOcean or DO?
Internally, we refer to our company as “DO” all the time. “DO” is a casual reference—like a nickname rather than a full name—so it isn’t always appropriate to refer to DigitalOcean as “DO” in external-facing content.
Generally, we should try to avoid using “DO” in titles as the audience we’re trying to reach (depending on the channel) often won’t, at a glance, associate “DO” with “DigitalOcean.”
Never OK to use “DO” | OK to use “DO” rarely | OK to use “DO” frequently |
---|---|---|
Press releases | Blogs | Internal communications |
User support communications | WWW non-home pages | Social media messages and platform copy |
WWW home page | Newsletters | Initiatives or teams branded as “DO”, like “DO Impact” |
Most page titles and descriptions | Email nurtures or campaigns | YouTube |
Main headings | Subject lines if “DigitalOcean” appears in From |