Use “control panel” or “DigitalOcean Control Panel” to refer to cloud.digitalocean.com.
Capitalize the following terms:
Lowercase regular nouns, like load balancer, data sources, volumes, and control panel.
Use “Spaces bucket” the first time it is mentioned on a page, and just “bucket” on subsequent mentions.
In alignment with our acronym style, spell out “DigitalOcean Kubernetes” and “DigitalOcean Container Registry” the first time they are mentioned on a page, and just “DOKS” and “DOCR” respectively on subsequent mentions.
Internally, we refer to our company as “DO” all the time. “DO” is a casual reference—like a nickname rather than a full name—so it isn’t always appropriate to refer to DigitalOcean as “DO” in external-facing content.
Generally, we should try to avoid using “DO” in titles as the audience we’re trying to reach (depending on the channel) often won’t, at a glance, associate “DO” with “DigitalOcean.”
| Never OK to use “DO” | OK to use “DO” rarely | OK to use “DO” frequently |
|---|---|---|
| Press releases | Blogs | Internal communications |
| User support communications | WWW non-home pages | Social media messages and platform copy |
| WWW home page | Newsletters | Initiatives or teams branded as “DO”, like “DO Impact” |
| Most page titles and descriptions | Email nurtures or campaigns | YouTube |
| Main headings | Subject lines if “DigitalOcean” appears in From |