Use “control panel” or “DigitalOcean Control Panel” to refer to cloud.digitalocean.com.
Capitalize the following terms:
Use “Spaces bucket” the first time it is mentioned on a page, and just “bucket” on subsequent mentions.
Following our acronym guidelines, spell out “DigitalOcean Kubernetes” and “DigitalOcean Container Registry” the first time they are mentioned on a page, and just “DOKS” or “DOCR” on subsequent mentions.
Internally, we refer to our company as “DO” all the time. DO is a casual reference, like a nickname rather than a full name, so it isn’t always appropriate to refer to DigitalOcean as DO in external-facing content.
Generally, avoid using DO in titles. The audience we’re trying to reach (depending on the channel) often won’t, at a glance, associate “DO” with DigitalOcean.
| Never OK to use DO | OK to use DO rarely | OK to use DO frequently |
|---|---|---|
| Press releases | Blogs | Internal communications |
| User support communications | WWW non-home pages | Social media messages and platform copy |
| WWW home page | Newsletters | Initiatives or teams branded as “DO”, like “DO Impact” |
| Page titles and descriptions | Email nurtures or campaigns | YouTube |
| Main headings | Subject lines if “DigitalOcean” appears in From |